On a white T-shirt, with on the back, the drawing of a TU   loading a truck.

This original drawing from a period advertisement (probably from the years 1951-1952) testifies to the search for graphic quality already considered important, the line only underlines the important details, with a certain aestheticism that is unusual in the era for an industrial advertisement.

The T-shirt is sober on the front with a small "Poclain" logo in black letters and a red square!